A while ago I surprisingly found myself in the uncomfortable position of having my feet tangled in a plastic bag while walking in the street, looking at my smartphone. I almost tripped and fell and got angry that someone had just abandoned his garbage on the sidewalk.
How funny, blaming somebody else for not having my own eyes open, looking to where I am going.
Hundreds of people walk in cities without paying attention to what is happening around them. People check their social media profiles, update a status, tweet, upload a picture, manage their playlist, reply to emails. Unfortunately, I am one of them. This is how the use of technology in every aspect of our daily lives has shaped us. We feel the urge to be constantly updated, just because we can, without being consciously aware of what is happening next to us.
All this facts lead me to another sign designing project. This time I would like to create signs for pedestrians that look at their smartphone screen while walking, but also to inform and protect the ones that don't.
Related research lead me to Hayward, California and the installation of road signs in 2013 that refer particularly to people that look at their smartphone screens while in the streets, risking their lives.
More recently, in September 2014, messages were written on the pedestrian streets of the Chinese city Chongqing in order to create "lanes" as shown below:
How funny, blaming somebody else for not having my own eyes open, looking to where I am going.
Hundreds of people walk in cities without paying attention to what is happening around them. People check their social media profiles, update a status, tweet, upload a picture, manage their playlist, reply to emails. Unfortunately, I am one of them. This is how the use of technology in every aspect of our daily lives has shaped us. We feel the urge to be constantly updated, just because we can, without being consciously aware of what is happening next to us.
All this facts lead me to another sign designing project. This time I would like to create signs for pedestrians that look at their smartphone screen while walking, but also to inform and protect the ones that don't.
Related research lead me to Hayward, California and the installation of road signs in 2013 that refer particularly to people that look at their smartphone screens while in the streets, risking their lives.
The following table shows the way shapes and colors are used as a code for public signage in the United Kingdom:
However, yellow and black colors are used indicate danger:
Approach & Development
Based on the existing traffic code and the used shapes and colors for signs I started creating my own, trying to find the best way to express my message:
Black and yellow inform the individual for a danger in the sense of general conditions. Red shapes with black figures warn for an approaching danger in a more direct way.
A short text would communicate the message more clearly and prompt the pedestrians to "Look up more". Further development will include real and fictional dangers that the pedestrians could face such as : vehicles, obstacles, people and more imaginary like dragons, sharks, monsters etc.
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